Jooji uses innovative fabrics developed by combining traditional materials with cutting edge techniques. Developed to exceptional standards in Japan and consisting of 90% organic Washi, a form of traditional Japanese paper, there is nothing else quite like it. The expanding range includes clothing and homeware with a focus on simple design to enhance health and well-being.
Inspired by the appreciation of light and shadows, Jooji uses a range of delicate tones and simple shapes to reflect the philosophy of the brand.
